LUMEHRA’s mission is to create, design and produce high-quality, innovative, well-constructed products and creative solutions for busy people.

What do you value most? What is the one thing you can not get more of?

Time. Time with our families, our friends, time to travel, or time to enjoy the little things in life.

At LUMEHRA we believe in creating innovative products to make life easier. Whether it’s creating Eco-friendly cleaning products or time-saving innovative household products, we know your time is valuable.

LUMEHRA’s Clean Living line focuses on products containing natural ingredients such as tea tree oil and coconut oil and offering families a natural, premium alternative to the harmful products on the market today.

Our All-Natural Laundry Detergent made with Tea Tree Oil is mildly scented but amazing at removing stains. You can also use our All-Natural Laundry Detergent to clean countertops in the kitchen and bathroom.

Our All-Natural Stain Remover Bar is the perfect all natural alternative to remove stubborn stains, and still safe for clothing. It also removes carpet, pet and furniture stains.

LUMEHRA’s Living line focuses on developing innovative products which offer solutions for the home.

The LUMEHRA FlexBag was designed by a mom and tested by families who are yearning for simplicity, ease and convenience. Whether it’s using the expandable option for adding an endless amount of things or its easy care with the removable water & mould resistant machine washable cover. The FlexBag is our family’s ‘go to’ bag.

Our Fitness & Gym bag is perfect for air travel, the gym or as an extra bag. It’s soft easy to carry machine washable is also an additional cover for the FlexBag.

Anu Luthra, CEO, Founder & Inventor

In 2013, Anu was searching for a bag that could be used for a variety of daily tasks from organization to travelling with kids, to sports practice and other outdoor activities. Unable to find the bag she needed to fit her needs, help her organize and de-clutter her life; she decided to create her own bag.

Initially, while still working a full-time job, she started developing her first prototype by using canvas material and a glue stick. After numerous iterations and feedback from families, she developed the FlexBag.

Four years after her first prototype, Anu made the decision to leave corporate Canada and start a new path in her life’s journey. In 2017, after creating LUMEHRA and producing the FlexBag, Anu Luthra left her 20-year career in Corporate Finance to pursue her dream of creating products that make life simpler for people. “Our aim is to develop unique innovative products that are simple to use, easy to care for and are multi-purpose”, said Anu.

Anu Luthra moved to Canada in 1999, from United States. Sheʼs a mom, wife and a strong supporter of women entrepreneurs. Anu has a Bachelorʼs Degree from Temple University and a Masters of Art from Fairleigh Dickenson University.


Anu Luthra
CEO, Founder & Inventor


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