About us

ANU LUTHRA CEO, FOUNDER & INVENTOR

Welcome! I’m Anu, the founder of Lumehra, dedicated to crafting all-natural laundry solutions that simplify your life and nurture a connection to nature. As an advocate for eco-friendly living, I’m proud to provide non-toxic, family-safe, and planet-friendly cleaning products designed to protect your loved ones and the environment. 

Every Lumehra product is family-tested and approved, ensuring top quality and reliability. Crafted with premium ingredients, our products are thoughtfully designed to meet your family’s needs. With Lumehra, you can tackle life’s toughest messes while staying eco-friendly—one safe, sustainable load at a time.

Why Choose Lumehra?

Naturally Clean Living

At Lumehra, we believe in redefining clean with our natural laundry products. Our mission is simple: to provide safe, effective, and eco-conscious solutions for your home. Inspired by a commitment to clean living, we’ve created products that care for your clothes, your family, and the planet.

Why Choose Lumehra?

  • Truly Natural Ingredients: Our laundry detergents are crafted with plant-based ingredients and free from harmful chemicals like PVAs, sulphates, phosphates, bleach, dyes, and synthetic fragrances. Instead, we use real essential oils to provide a clean you can trust.

Ingredient Transparency: We believe you deserve to know exactly what’s in the products you use. That’s why we provide full ingredient transparency on all our packaging and our website.

Eco-Friendly Innovation

  • Ultra-Concentrated Formula: Our detergents are designed to deliver maximum cleaning power with minimal waste. Each product is ultra-concentrated, reducing water usage during production and ensuring less packaging waste.
  • Sustainable Packaging: Our recyclable, lightweight packaging reduces fuel consumption during transport, helping to lower your carbon footprint with every purchase.

Simplifying Your Laundry Routine

Lumehra products are thoughtfully designed to make laundry easier and more effective. Whether it’s tough stains or delicate fabrics, our solutions are built for performance, ease of use, and to save you time and space.

At Lumehra, we’re more than just a laundry brand. We’re your partner in creating a cleaner, safer, and more sustainable home for your family.