About us

Made for Sensitive Homes, Everyday Messes, and Families Who Want Better

    Lumehra was founded by Anu Luthra with one simple goal: to create cleaning products that feel safer, simpler, and better for real homes.

The idea for Lumehra started close to home. Like many families, mine struggled with allergies and sensitivities. I began paying closer attention to the products we were using every day, from laundry detergent to dishwasher tablets, and realized how many conventional cleaning products were filled with strong synthetic fragrances, dyes, optical brighteners, phosphates, and unnecessary additives.

I wanted products that could clean effectively without leaving behind overwhelming scents or ingredients I didn’t feel good about using around my family. That is what led me to create Lumehra.

Today, Lumehra is a Canadian, women-led brand offering plant and mineral-based cleaning products for laundry, dishes, activewear, swimwear, whites, and everyday household messes. Our products are designed for people who want effective cleaning without synthetic fragrance, PVA film, dyes, optical brighteners, chlorine bleach, or harsh unnecessary ingredients.

We believe that clean should feel simple.

That means pre-measured laundry tablets, fragrance-free dishwasher tablets, low-waste packaging, transparent ingredients, and formulas that are easy to use in real life. Whether you are washing baby clothes, activewear, towels, dishes, school uniforms, or sensitive skin essentials, Lumehra is made to fit into your everyday routine without adding more work, mess, or guesswork.

Our mission is rooted in clean, simple living. To us, that means creating cleaning products that are thoughtfully made, easy to understand, and better aligned with the needs of modern families, sensitive homes, and eco-conscious households.

What Makes Lumehra Different

Lumehra products are made with carefully selected plant and mineral-based ingredients and are created for homes that want a strong clean without strong synthetic scent.

Our fragrance-free products are ideal for households looking for laundry and dishwashing products made without added fragrance. Our naturally scented powder detergents use essential oils, not synthetic fragrance, for those who prefer a light, natural scent.

We are also committed to reducing unnecessary plastic and waste. Unlike traditional pods and sheets that often use PVA film, our tablets are PVA-free, compact, pre-measured, and designed to be convenient without relying on dissolvable plastic film.

Our Promise

At Lumehra, we believe you should not have to choose between performance, simplicity, and ingredient transparency.

Our promise is to create products that are:

Fragrance-free where it matters
PVA-free and low-waste
Made with plant and mineral-based ingredients
Free from dyes, optical brighteners, phosphates, and chlorine bleach
Easy to use, pre-measured, and mess-free
Made for sensitive homes and everyday cleaning routines

Lumehra is for families, minimalists, ingredient-conscious shoppers, sensitive skin households, and anyone who wants cleaning products that work without the heavy scent, plastic film, or unnecessary additives.

From my family to yours, thank you for choosing Lumehra and being part of a cleaner, simpler way to care for your home.

Anu Luthra
Founder, Lumehra